Facebook Twitter LinkedIn GooglePlus

Beyond Devices: Creating Mobile Experiences

How mobility is transforming business operations and driving personalized, adaptive experiences.

So much ink has been spilled about Bring Your Own Device (BYOD) as the lynchpin of mobility, when, in reality, the device is really the conduit to something bigger.

Maribel Lopez of Lopez Research, a leading mobile market research firm, views the device as one piece of the mobile equation, which creates the opportunity for new inputs and processes.

“Mobile provides contextual data that didn’t exist before,” she says. “It’s that context that unleashes the potential to do things differently and shape personalized, adaptive, and predictive experiences.”

According to Jeff Loucks and Richard Medcalf...

 

Login or Subscribe to see full article.

 

Facebook Twitter LinkedIn GooglePlus
Customer Case Studies

Learn more about how education, retail, and healthcare organizations are using mobility to transform business processes and deliver personalized experiences.

 

comments powered by Disqus