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Shaping the Mobile Shopping Experience

Using mobility as a platform for retail innovation and revenue generation.

For intu, the United Kingdom’s leading specialist shopping center owner, developer, and manager that boasts more than 320 million visitors at its centers annually, the consumer shopping experience is everything.

But today, that experience is shaped by intensifying expectations and new demands. Beyond retail, restaurant, and entertainment destinations, consumers now expect multi-channel experiences that fuse brick-and-mortar shopping with digital services, allowing them to buy however and whenever they want.

Intu CIO Gian Fulgoni states it simply: “Shoppers want enhanced mobility. They want...


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